The Mint Museum Takes a Cue from Social Media

Posted by Kristen Gastaldo to Altru on July 18th, 2012

The Mint Museum has just unveiled +Inspiring, a new feature that is doing more than refreshing their brand and renovating their website; it’s revolutionizing the way their patrons interact with the museum.

This new one-of-a-kind tool combines several of the best functions of the most popular social media tools. Allowing users to identify anything on the website they find inspiring – a work of art, news, upcoming exhibition, lecture, film screening, or children’s program – Inspire mimics Facebook’s “like” button. Taking a cue from Pinterest, each user’s picks are compiled on their own unique “MyMint” page – leading Mint staffers to coin the term “Minterest.” Additionally, the site will visually rank items based on their Inspiring clicks (similar to trending topics on Twitter), so users are shown what other users name inspiring, encouraging them to further explore the site.

This social media savvy is reflected in The Mint Museum’s Facebook page as well, where they utilize their apps to unite their list serve, twitter, flicker, blog feed and YouTube videos. They consistently interact with their fans, and maintain a constant stream of interesting content. This success has landed The Mint Museum a nomination in the 2012 Web Awards, an event for Charlotte’s most socially savvy companies and individuals, for the “Best Use of Facebook to Pro mote a Business/Organization.”

“Social media success is all about making your followers and community truly feel like they are a part of the organization, and when the Mint sees success from exhibitions, events, openings, etc., it is because of the community,” says James Martin, Digital Media Manager for The Mint Museum. “It’s our hope that new online efforts with social media and our new website are as inspiring as The Mint Museum itself. Since the launch of our new website at the beginning of June 2012, we feel as if we’re nailing it.”

Martin continues, “The Mint sees great success at events/openings every week through the use of social media. Giving the community every reason to be a part of an event is critical. Showing great pictures of past events, offering online discounts and specials, ticket giveaways, and continued yet creative advertising remain equally important.”

“Getting a dedicated community requires a dedicated staff and, when the two meet, it is nothing short of inspiring.” – James Martin, Mint Museum

Feeling Inspired? Congratulate the Mint Museum and vote for them here !

About The Mint Museum:

An internationally-renowned institution, The Mint Museum is dedicated to collecting, conserving, exhibiting, inspiring, publishing and protecting important works of art and design from all over the global art community. Their commitment to integrity, leadership and innovation intends to encourage not only the understanding of diverse peoples and cultures, but respect for the impact and influence they’ve had on each and every one of us.

Through their two locations, Mint Museum Uptown and Mint Museum Randolph, they hope to stimulate the senses, ignite inner passion and compel visitors to share the things that inspire them with the world. Just as our artists do.

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