Yoga and Wine? Why You AND Your Organization Should Say “Yes, Please!”

I’m a fan of yoga and of wine. Not at the same time, mind you, but a fan nonetheless. So much so that when I was working at the Music Farm, I tried to book a hot yoga class there during the summer. While that didn’t work out, I realized that there were other events that would work in the venue; events that would open our doors to a new demographic, during hours we weren’t normally utilizing. I booked a weekly church service, a seasonal Saturday morning Artist Market, zumba classes, dance recitals, summer camp finales, art shows, date auctions, roller derby after parties, afternoon concerts for children … more than I can even remember.

It seems like museums see most of their traffic on the weekends, often closing on Mondays and evenings. Children’s museums are slammed until parents get out of work. Zoos close as the sun goes down. So what do you do with your space after regular business hours? Are you making the most of your venue? Here are a few examples from Altru users who are mixing up their event schedule, to draw a niche audience and/or keep their doors open longer.

Delaware Art Museum offers T’ai Chi in the sculpture garden, utilizing their luxurious, open grounds.

ECHO Lake Aquarium and Science Center hosts ECHO After Dark once a month, an evening event that incorporates movies, fashion shows, cocktails and, believe it or not, science for their growing adult audience.

Laguna Art Museum has created one of the most anticipated art and dining experiences in Orange County, Palette to Palate. This fundraiser is in its 7^th year and consistently sells out.

The Dali Museum hosts Yoga + Dali every Sunday in May. Their open space and water views are perfect for those seeking serenity.

Minnetrista offers a canning workshop throughout the year.

Potter Park Zoo keeps adults after hours for Wine & Stein; Wild animals + your wild side.

What else could you do in your space, beyond weddings and galas? Yoga, zumba or t’ai chi? Wine strolls or beer dinners? Concerts or dance recitals? Local craft markets?

So if “have more events” is on your to-do list, take these examples as inspiration and think about what your space would be best suited for. Create an event that can open your doors to new demographic, changing their perspective on your organization or perhaps opening their eyes to your cause for the first time!

Check out the Altru Community to submit ideas, ask questions and network with fellow Altru users.