Merge Field Added to Email Subject Line

Posted by Stephanie Herrell to Blackbaud Sphere on May 24th, 2012

eMarketing users – you’ll soon be able to use merge fields in your subject lines. What email marketer doesn’t love merge fields? After the feature release on August 23, you can begin adding the personal touch to subject lines.

All types of emails will be supported including: eMail, Sequential Email, eNewsletters, e2Action, Event Email Campaigns. You’ll be able to add these fields: Salutation, First Name, Last Name.

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