Guest Speaker: Major Giving Webinar

We are delighted to welcome Bill Connors, author of Fundraising with The Raiser’s Edge: A Non-Technical Guide, as he presents Making a major impact with a major gifts program on April 17, 2012 at 2:00 p.m. ET.

Bill will discuss the benefits of a major gifts program as well as how to manage your program within The Raiser’s Edge—with and without the RE:Search module.

Major gifts fundraising is not about the size of the gift per se, it’s about the effort that goes into soliciting the gift—it’s about the strategy. Asking a supporter for a significant gift requires an extensive method of personal cultivation. Managing these relationships means:

  • Tediously organizing and classifying your prospects
  • Using The Giving Score to reveal your VIPs
  • Tracking prospects’ wealth profiles including gifts to other organizations and financial assets
  • Creating a detailed solicitation plan
  • Putting this all to work to cultivate long-lasting, rewarding relationships

Don’t miss this free webinar with guest speaker, Bill Connors, on April 17, 2012.

You can keep up with us on Twitter by following @bbsupport; we use the hashtag #bbre when we discuss The Raiser’s Edge. Take a look at our Twitter Guide for more information.

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